Not a Typical Persian Girl: Atoosa Farahmand & Oscar Hagberg

I recently met Atoosa Farahmand and Oscar Hagberg during the last days of their exhibition Not a Typical Persian Girl of which they have presented multiple iterations. Although the space afforded to the show at Fotografiska Stockholm was not ideal, the end result was a very accomplished exhibition in a smaller format, a very successful display of the many ways lens-based art can be exhibited including wall paper and large-scale cutouts. 

The project is, in part, a response to the women’s movement and Iran’s ongoing struggle for human rights. It manifests primarily through staged mise-en-scène photography, with Farahmand frequently placing herself before the camera in a tradition that recalls pioneering feminist artists. In these turbulent times, it is refreshing to encounter an artist duo that adopts such a clear stance, embedding activism at the core of their practice.

 

K.Z: Your solo exhibition Not a Typical Persian Girl just ended its run at Fotografiska Stockholm, and I know you are currently in the process of opening a new iteration at Ex Nihilo as part of Copenhagen Photo Festival. How will the show in Copenhagen be different from past exhibitions?

A.F: We have created a new work for this iteration in which I use one of my old photographs from childhood, taken on my first day of school in Iran, wearing the obligatory uniform and headscarf. It is part of the research material in the book, and in this version we wanted to bring the archive more to the forefront as a central part of the exhibition. In the show, this photograph of me at seven years old is placed in contrast with a screenshot from a video of three schoolgirls in Iran during the Women, Life, Freedom movement in the fall of 2022, wearing uniforms, waving their headscarves in the air, and chanting, “Women, Life, Freedom.”

We are also introducing new elements, including stones, as well as a new site-specific work that takes over the window space. This piece will be mounted and painted directly on site and become part of the exhibition. We have previously worked extensively with framing and clean cuts, but here we wanted to challenge that approach. It moves closer to something more immediate and street-based, something rooted in the moment and less fixed.

K.Z: This year you have certainly kept busy with previous shows also in Oslo and Berlin, and recently released the second edition of the book that shares its title with the show. It’s really an elaborate project, preceded by years of research, and sadly, I guess, remains ever relevant.

O.H: It has been important for us to share the work both nationally and internationally because, as you say, the project remains painfully relevant. With recent events in Iran, it feels more urgent than ever to highlight the strength of women and girls and their ongoing fight for freedom.

There is also a constant awareness of the grief carried within this context by those who have been imprisoned, tortured, or killed by the regime. That presence is always with us in the work. Not Your Typical Persian Girl is both an acknowledgement of that struggle and a form of resistance in itself. Through the project, we want to draw attention to realities that are often overlooked, while also inviting audiences to reflect on how these struggles connect to broader questions of freedom, equality, and visibility.

A.F: We don’t see our exhibition as educational. Instead, it is a way to evoke emotions in the audience through the experiences of Iranian women, and each individual will choose for themselves how to move forward.

K.Z: As a duo, how do you approach your work? What do you both bring to your joint artistic practice?

O.H: We have worked together as an artist duo since 2018. Our collaboration started after a trip to Athens, when we began talking about creating something together. This also coincided with the White Wednesdays movement in Iran, where women wore white headscarves as an act of protest against the compulsory hijab. Around the same time, Vida Movahed stood on a utility box in Tehran, tied her headscarf to a stick, and waved it like a flag. The image quickly became a powerful symbol of resistance against the regime and its gender apartheid laws.

A.F: We wanted to respond to that moment, reflect on the resilience of women in Iran, and bring visibility to the ongoing struggle, and that became the starting point for our work White Wednesdays. Later, when we began working on Not Your Typical Persian Girl in the spring of 2020, we started to focus on women’s power in everyday life and the many ways resistance can exist in daily actions.
 
Because Oscar is not from Iran, we started by doing a lot of research together to try to understand the situation from different perspectives and figure out how to translate it into images and video. We looked at the present conditions for women across different parts of society, including law, sports, the arts, and beyond, but we also understood that, to grasp the present, we had to go back into history. So we traced it all the way back to the mid-1800s and forward, looking at early feminist figures in Iran such as Tahirih, Taj al-Saltaneh, and Sadiqeh Dowlatabadi.
 
O.H: Over time, we’ve found a shared visual language where our ideas naturally meet and take shape. Our way of working is non-hierarchical; we both move between being in front of and behind the camera to get the right image. Atoosa is the one who appears in the photographs as a way of embodying the women and girls of Iran.
K.Z: You are not only partners in work but also in life. With both of you working on the side, Oscar as a graphic designer and Atoosa as a producer at Kulturhuset Stadsteatern Skärholmen (ed’s note: a local art centre) how do you juggle your art, work, and, well, life?

A.F: Being able to work so closely together and share this part of our lives is truly something beautiful. Over the years, we have developed a common language while still bringing our different perspectives, experiences, and ideas into our projects. Our work outside our artistic practice also gives us valuable insights and new ways of seeing the world, which in turn enrich our art.

Creating is as natural to us as breathing. We just do it. Our work is political, but so is everything we do. We choose to use our voices to create work that can offer people a different perspective and a deeper understanding of women’s rights in Iran.

O.H: While we both have jobs alongside our artistic practice, we have found ways to balance the two. Working together with the person you love and being able to share both the challenges and the joys of the creative process is incredibly intimate and something we deeply value. We are constantly prioritizing, and it can be puzzling to put all the pieces together, but it becomes more possible when you are two. 

K.Z: Last year, which I regretfully missed, you brought your art into people’s homes for a series of “One Night Exhibition.” I love it as a concept. How did that idea come about, and what are some of the takeaways?

A.F: The idea for Hemma hos dig. One Night Exhibition emerged during our residency at Villa San Michele on Capri in 2024. We had been reflecting on how our work is often presented within established art institutions, while the stories we tell are deeply rooted in everyday life, private spaces, and personal experiences. We started asking ourselves: what would happen if the exhibition itself moved into those spaces?

Throughout modern Iranian history, the home has been both a place of freedom and a place of resistance, a space where conversations, organizing, and cultural expression have continued despite political limitations. Outside the home, there is greater control and insecurity imposed by the regime. Because our work explores the lives of women in Iran, the home, as a place to gather, meet, and experience art, felt especially meaningful. Bringing the work into people’s homes created a dialogue between the themes of the exhibition and the setting in which it was experienced. In a gallery, visitors often move through a space anonymously, but in someone’s living room, people stay longer, ask questions, share personal stories, and engage with each other. The boundaries between artist, host, and audience become less defined.

We were also surprised by how much the artworks changed from one home to another. Every apartment brought its own atmosphere and history. Rather than treating the exhibition as a fixed installation, we began to see it as something living and responsive to its surroundings. That experience reinforced our belief that art does not need to be confined to traditional exhibition spaces to create meaningful encounters. In many ways, the project reminded us that some of the most powerful conversations happen around a kitchen table rather than inside a white cube. Meeting people in their homes and getting to know them was a much more intimate and relaxed experience. It allowed us to invite people into our artistic practice in a different way and create deeper conversations.

K.Z: Where do you see your practice heading from here? In connection with the exhibition at Fotografiska Stockholm, you presented a performance, which I believe was a first for you both, wasn’t it?

O.H: We will continue. Atoosa said in an interview earlier this year that we will do this until we die, and that is true. Haha. There are two interconnected parts to this project: the artistic practice itself and our ongoing work of documenting and archiving women’s history in Iran. Both continue to grow and inform one another.

A.F: During our performance at Fotografiska, on the opening day of the exhibition, we wanted to invite the audience into our creative process and allow them to experience how we work as a duo, because it is something people are often curious about and frequently ask us about.

We wanted to open up the process and share the feeling of intimacy that comes with creating together. There is something very specific and powerful about making art in a room with an audience. Art is often created in private and only later presented in museums, galleries, or public spaces. We wanted the audience to be present in the moment with us and experience everything that comes with it.

The performance also became a way of creating a more direct encounter between the audience and the stories we work with. It allowed us to transform the exhibition space into a place for reflection, participation, and dialogue.

O.H: We will continue to develop the performative aspect of our practice. Our work exists at the intersection of different disciplines, and as artists, we are constantly curious about exploring new layers and new ways of engaging with and understanding our material. As our archive expands and our body of work grows, we become increasingly interested in how different forms, materials, and artistic approaches can create spaces for reflection, connection, and conversation. We are excited by what happens when a work moves beyond a static form and becomes something that can be experienced collectively, in real time.

 

Koshik Zaman is a freelance writer and independent curator based in Stockholm, Sweden. He has been a contributor editor to Daily Lazy since 2026.

 

Atoosa Farahmand & Oscar Hagberg’s Not a Typical Persian Girl opens on June 12, as part of Copenhagen Photo Festival at Ex Nihilo, and runs until June 21, 2026.

 

Images:

1. Installation view, Not a Typical Persian Girl, Fotografiska Stockholm, Sweden, February 20 – May 31, 2026

2. Portrait of Atoosa Farahmand & Oscar Hagberg, photo: Justus Skördeman

3. Installation view, Not a Typical Persian Girl, Baerum Kunsthall, Norway, January 8 – February 8, 2026

4. Installation view, Not a Typical Persian Girl, Baerum Kunsthall, Norway, January 8 – February 8, 2026

5. Not a Typical Persian Girl, second edition, published on Ateljé Nafas, 2026 

6. Not a Typical Persian Girl, second edition, published on Ateljé Nafas, 2026 

7. Hemma hos dig. One Night Exhibition, at Simona & Erik, Stockholm October 25, 2025

8. Hemma hos dig. One Night Exhibition, at Simona & Erik, Stockholm October 25, 2025

9. Hemma hos dig. One Night Exhibition, at Simona & Erik, Stockholm October 25, 2025

10. Performance on the opening night of Not a Typical Persian Girl, Fotografiska Stockholm, Sweden, February 20, 2026